Appointment Cost and Return

Solar exits appointment engine Jul 1 to Jul 31, 2026

Cost per appointment

$99.97

Cost per sit

$166.75

Profit per month

$241,692

Return on spend

+623%

Cost basis

What July actually cost

Labor, bank verified	$24,619.13
Carrier minutes and DIDs	$16,490.77
Infrastructure, Slack and Google	$577.40
Total cost	$41,687.30

Appointments sent	417
Sits at 60 percent	250
Cost per appointment	$99.97
Cost per sit	$166.75

Labor is the actual Colombia and Philippines payroll plus Maxwell, read from bank transactions rather than estimated. Carrier is the full month of billed minutes across all 31 days.

Conversion

What 100 appointments become

Appointments set

100

Sit at 60 percent

Close at 21 percent of sits

12.6

Fund at 60 percent of closes

7.56

One appointment becomes a funded deal 7.56 percent of the time, so it takes about 13.2 appointments to produce one funded deal. Pull through means the share of closed deals that actually reach install, fund, and realized revenue.

Throughput

Volume at July pace

	Weekly	Monthly
Appointments set	88	388
Sits at 60 percent	53	233
Cost at $99.97 per appointment	$8,797	$38,788

Return

What it returns at $9,562 per lead close

	Close 21%	Close 33%
Appointment to funded	7.56%	11.88%
Funded deals per week	6.65	10.45
Funded deals per month	29.3	46.1
Revenue per week	$63,614	$99,965
Revenue per month	$280,480	$440,755
Profit per week	$54,817	$91,168
Profit per month	$241,692	$401,966
Return on spend	+623%	+1,036%

Moving the close rate from 21 to 33 percent is worth about $160,274 a month on identical appointment volume. Nothing else in the model changes.

What is measured and what is assumed

Measured: Total cost, appointment count, labor, and carrier spend are all July actuals, verified against bank transactions and the carrier invoice table.
Assumed: The 60 percent sit rate, the close rate, and the 60 percent pull through are planning inputs, not measured July outcomes.
Thin: The $9,562 per lead close is the average of two paid 50/50 deals. Two data points is a small base and the number should firm up as more deals fund.
Conditional: This assumes appointments come back tagged as our leads. On override only economics the same funnel returns a small fraction of the figures above.

An earlier version of this model used $189 per appointment as a placeholder before July cost was measured. At that higher basis the same funnel returns $207,148 a month at a 21 percent close and $367,423 at 33 percent. The figures in this document use the measured $99.97 instead.